Report Assignment: Initial Ideas

This week we were given our brief for our report assignment that is due in January. The task is to write a 1, 000 word report on the PR campaign launched surrounding the release of the new Apple Watch. After initial research using sources such as social media and online articles to try and identify how Apple went about introducing the Apple Watch to its audience, I collected a range of weblinks and have recorded all of these in an excel table so that I can reference them and refer back to them. Also the columns included in this table allow me to easily identify the author and the date the text was published. So far the research is going fairly well however I'm finding it quite difficult to locate certain information from reliable sources as the product/PR campaign was launched in April and therefore I have to search quite far back in order to find the relevant information for me to be able to record and analyse how effective the overall PR campaign was. Also, I must remember to only focus on the PR element of the product release as already I have come into contact with a lot of advertising centred around the product through online resources. From my initial research it seems that the product is targeting a wide audience, but mainly young adults due to the stylish, chic design. These young adults may have just started to earn quite a bit of their own money and therefore will be the ones in the appropriate financial situation to buy this product. Also many will live in urban areas such as large/capital cities where the latest and most advanced technology emerges, even from the campaigns you can see the clear focus on an urban audience, due to the locations filmed in and the hobbies displayed in a number of the campaigns.