This week we worked on how best to focus key messages on specific stakeholders and which channels to use to target them the most effectively. An organisation will have a range of stakeholders that all influence the company differently and are all very diverse in the way they receive information and how they communicate. As a result of this it is important to decide on the appropriate channels and language when giving different audiences different/the same message.
The task involved us writing our own key messages focusing on 3 different stakeholders that are personal to us and having to decide on the appropriate language and channels to communicate with each.
STAKEHOLDER: CHANNEL:
Friends Text
Extended Family Phone
Employer Email
Friends:
Guys, a water pipe burst in the flat below and our water is off so I get to spend 2 free nights in a hotel with the free food and alcohol!
Extended Family:
I'm staying in the Ramada Encore Hotel for tonight and tomorrow night because a water pipe burst in the flat below us and they had to turn the water off in order to fix it. We have a £25 food voucher to spend and the food is delicious.
Employer:
Unfortunately a waterpipe burst in the flat below mine in student halls and the water had to be turned off for days in order to fix it. However, the Unite Student Accommodation team handled the situation quickly and effectively and booked us all rooms in the Ramada Encore Hotel whilst the pipe was fixed. The rooms in the hotel were comfortable and spacious and the food was delicious so everything worked out well in the end and our water was running smoothly again by Friday evening.
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